I think that Rice Krispies "snap, crackle, pop", is a catchy slogan that both describes the cereal and recreates the noises heard when eating the cereal. This slogan is rather unconventional because it only consists of three verbs. However, this slogan is very interesting because it appeals the senses. By simply reading the slogan, I am able hear the snap, crackle, pop of Rice Krispies.

file://localhost/Users/carolineorr/Desktop/Screen%20Shot%202013-09-04%20at%209.24.49%20PM.png

source:
http://3.bp.blogspot.com/-HPFAtDTDito/TkQ2WKIn3DI/AAAAAAAAB-s/1fOfP3lrvrg/s1600/ricekrispies.jpg
http://www.americancupcakeabroad.com/chocolate/red-velvet-rice-krispie-treats