Thursday, September 5, 2013

The image  is a nike ad with their slogan "just do it." I feel like this ad is powerful as it encourages determination and competitive spirit, thus leading to optimal athletic performance. Just Do It is also another way of saying, take risks and test your limits. This will ultimately lead to success. The slogan is particularly effective because it is short. sweet, and memorable. 

1 comment:

  1. As Tarun mentioned the short and direct Nike slogan "just do it." encourages people to take action. The appeal of this message lies in Nike's ability to make the desired action seem effortless. The simplicity of both the image and the word choice, along with the imperative tone of the slogan, reinforce Nike's spirit.