Monday, August 26, 2013

Advertisers Know the Power of Words

Find an advertisement that depends on words for its success, and post it here on our blog (you'll need to have accepted my email invitation to become an author on our Blogger blog, We B' Steady Bloggin', which I sent to your kinkaid.org email address on 8/26). Look for ads that use as few words as possible and yet exploit each one. Then explore the ad choices your peers posted, and choose two different posts to comment on why or how the word choice in the advertisement is powerful.

NOTE: In order to find ads that haven't been thought of and already posted by your peers, think about the products/consumables you use and/or love, hate, desire, etc., and search online for these images. An easy way to capture the image is to take a screen shot of it -- command+shift+4. Make sure you cite the source of the image. If you are having trouble finding ads online, then go through your magazines at home and bring print ads into class to share with your peers. 
image taken from this website











48 comments:

  1. http://is.gd/yU64ti
    The image on the above link is a nike ad with their slogan "just do it." I feel like this ad is powerful as it encourages determination and competitive spirit, thus leading to optimal athletic performance. Just Do It is also another way of saying, take risks and test your limits. This will ultimately lead to success.

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    1. As Tarun mentioned the short and direct Nike slogan "just do it." encourages people to take action. The appeal of this message lies in Nike's ability to make the desired action seem effortless. The simplicity of both the image and the word choice, along with the imperative tone of the slogan, reinforce Nike's spirit.

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    2. I think Tarun is right. Their moto emphasizes a bit more than just using Nike gear. It motivates someone to get up and accomplish things, whether those things be athletic or not). The "just" part of the slogan tells someone to not worry about the consequences and put all their effort into something, whatever the results will be. This slogan also emphasazises, that even if you fail, you will be the better person for trying.

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    3. I agree. "Just Do It", encourages people to accomplish new things and take risks. It inspires others to follow their dreams and gives a competitive edge.

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    4. Well said, Tarun. I think that the meaning behind "Just do it" serves to motivate the viewer but also to be athletic and competitive using Nike products. The viewer should just go for whatever it is their goal might be, and Nike intends to help them get there with the gear that is usually shown next to this slogan in advertisements.

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    5. "Just Do It" is definitely eye-catching. It is bold and represents the brand well.

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    6. I agree that "Just Do It" makes the Nike brand sell more. That is how a lot of people recognize Nike and how a lot of people think of it. It is related with sports and encourages people to go places they would have never imagined they could go.

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    7. I really like this slogan. I use a lot of Nike products and I like they way they promote them with a great upbeat sound to it. "Just Do It."

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    8. I agree. The slogan "Just do it" is short, but the term sticks in your mind. The term is also always associated with Nike.

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    9. "Just Do It" is powerful because it is the kind of slogan that people remember and it shows the active lifestyle that Nike encourages.

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  3. I like the EA slogan "Challenge Everything" It helps promote an attitude of action. I feel like this slogan helps promote a sense of identity. By challenging everything, you make yourself worth something. You don't just sit back and watch, you get up and do something.

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    1. "Challenge Everything", the EA game slogan, promotes a competitive outlook not only in virtual sports but also in our day to day life. By using the word "Everything" EA implies a never-ending desire to exceed expectations, to defy the norm. This ambitious and motivated spirit perfectly embodies EA games as a company.

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    2. Well said Arjun. The EA slogan is similar to the Nike slogan in that they both encourage competition and challenging one's limits.

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  4. Visit: http://www.deskpicture.com/DPs/Technology/Apple/ThinkDifferent.jpg

    The Apple slogan "Think Different." inspires innovation by encouraging atypical approaches to everyday problems. A few simple words open a world of possibilities where anything is achievable. Apple's ideology has revolved around this message from the beginning, something that has brought the company great popularity and success.

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    1. I agree. The "different" part of the slogan suggests an unconvential approach, which is out of the ordinary. This suggests that the user is different from the rest of the people. This hipster like slogan gives one the feeling of individuality in a hive mind society.

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    2. The slogan is very fitting for apple. Especially because Steve Jobs himself had to "think differently" to create apple.

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    3. I agree. The slogan "Think Different" completely stands correctly for Apple products. The slogan represents their brilliant work and inspires people everywhere.

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    4. "Think Different" is a perfect way to describe apple products as a whole. They enable the user of their products to think differently.

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    5. I agree. The slogan "Think Differently" has brought success to the Apple name and brand, and that it is a good representation of what Apple set out to do in the technology industry, which was revolutionize the way people use their phones and laptops today.

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  5. http://tapiaadvertising.com/wp-content/uploads/2012/07/kfc.jpg
    This slogan is very famous because of its humor as well as its concept. People want to eat something so good they lick their fingers to taste every last bit. It is also appealing because it is funny and fun to say.

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    1. I agree. Despite only using three words, the slogan, "Finger lickin' good" speaks to the delicious flavor of KFC's fried chicken, thereby encouraging the viewer to eat there. Additionally, the lack of a "g" on the word "lickin'" is appropriate. It is casual and informal, just as a customer of KFC might be.

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  6. http://www.jkhnelson.com/wp-content/uploads/2013/03/vineyard-hotel-to-home_every-day-should-feel-this-good-copy-624x173.jpg

    The Vineyard Vines slogan, "Everyday should feel this good." cultivates an image of relaxation and freedom of stress. This mantra fits well with the preppy and sea-going look of Vineyard Vines clothing. The limited usage of words carries a heavy impact that is desired to leave the viewer with the feeling tranquility associated with vacation. The obvious desire to be carefree and happy as the motto and image of a beach implies will make the viewer want to buy Vineyard Vines clothing.

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    1. I agree Jackson. Just by reading the slogan, I get the impression that one will feel at peace after buying the product. The slogan is also short, sweet, and easy to understand thus leading to a greater impact.

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  7. http://ravesu.co.uk/wp-content/uploads/2011/08/subway-logo-eat-fresh.jpg


    The link above is to the Subway slogan, "Eat Fresh". I feel that this slogan is very appealing to many people. I find that a lot of people in our communities always try to find a good eating alternative that is both fast food and nutritious. The slogan "Eat Fresh" really capture all of that into two simple words. By stating that it is "fresh", people tend to think of it as much more nutritious food option than if it were not as "fresh".

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    1. Agreed the subway slogan "Eat fresh" makes me want to go and eat the fresh foods that subway has to offer. This slogan truly does attract costumers. -luke binet

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  8. The slogan "i'm lovin' it" (McDonald's), is a very good slogan, in my opinion. It is short and to the point. Also, it appeals to many kids, since it is catchy and easy to understand. This slogan represents love for McDonald's food. The slogan shows casualty, with the lower case letters, and slang wording (lovin').

    http://sites.psu.edu/renko137h002/files/2012/11/imlovin31.jpg

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    1. I agree, if im going to eat a cheeseburger, i'm going to want to be loving it!

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    2. I agree, Mia. Good point about the slogan catering to kids, because that is who the target audience is!

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    3. I agree, Mia. This slogan really appeals to everyone, and is very catchy and casual.

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  10. http://www.writingfordesigners.com/wp-content/uploads/2008/12/adidas3.jpg


    The adidas slogan, "Impossible is nothing." is truly one of the most inspiring slogan in advertising history. It makes one want to go outside and work on making their dreams come true. Their advertising does a very good job of promoting their sports products by saying nothing is impossible. This is one of the big reasons that Adidas is such a successful company.

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    1. I agree, Luke. I think that "Impossible is nothing" is a good slogan because it convinces people that it is true and makes them want to go out and work hard, and in the process use their product, like you said.

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    2. Yes, this slogan is motivational. I truly feel like nothing can stop me on the field when I wear my adidas soccer cleats.

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    3. I really like this slogan Luke! It gives confidence and motivation to those who know that they can progress in their actions.

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  11. This is luke Binet

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  12. http://seeklogo.com/at-t-logo-12647.html
    I like at&t's slogan "Your world. Delivered." In this day and age much of our world is, in fact, on our phones, and therefore this advertisement is accurate. The advertisement also gives the consumers the feeling of safety in that the word "delivered" has the connotation of not having to do any work and having the service just given to the consumer, which is what most people look for in a service provider. This slogan is also simple, making it easy to remember.

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  13. The Starbucks slogan is "Life Happens over Coffee." I, personally, think that this is true, because the majority of the population thrives off of coffee. Some don't even think about it, but their day is based off of whether or not it starts with a cup or two of coffee. Whether people start at a young age or not, most people will drink coffee over a large amount of time in their life.

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    1. I agree with you Lauren. "Life Happens over Coffee" is a good representation of the Starbucks brand and coffee in general because of the use of coffee as a daily drink in our everyday lives and it's impact on our attentiveness or activity during the day.

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    2. I couldn't agree more. This slogan shows that coffee is a necessity, and we saw in our summer reading book, A History of the World in 6 Glasses, that life indeed does happen over coffee. Specifically, we saw that coffee helped to spark creative though, and ideas, that resulted in new inventions and intellectual debate that lead to the progression of society.

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    3. I agree with you. Caffeine can be a huge addiction, and Starbucks serves all different types of coffee; so anyone can drink coffee and enjoy it.

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  14. I think that Rice Krispies "snap, crackle, pop", is a catchy slogan that both describes the cereal and recreates the noises heard when eating the cereal. This slogan is rather unconventional because it only consists of three verbs. However, this slogan is very interesting because it appeals the senses. By simply reading the slogan, I am able hear the snap, crackle, pop of Rice Krispies.

    /Users/carolineorr/Desktop/Screen Shot 2013-09-04 at 9.24.49 PM.png

    source:
    http://3.bp.blogspot.com/-HPFAtDTDito/TkQ2WKIn3DI/AAAAAAAAB-s/1fOfP3lrvrg/s1600/ricekrispies.jpg
    http://www.americancupcakeabroad.com/chocolate/red-velvet-rice-krispie-treats

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  15. http://2.bp.blogspot.com/-_29r-GNwj8Q/Ty9Ii-7PzjI/AAAAAAAABHg/v1HDIt-7SHI/s320/Chik-Fil-A_cow-eat-mor-chikin.jpg

    I think that Chick-fil-A's slogan "Eat more chikin" is a very interesting, original slogan that separates their brand from other fast food companies. What is one thing that almost all fast food places have in common on their menu? The burger. Chick-fil-A is one of the few places where you can not find this popular item, and their slogan helps you realize that. Instead of taking that as a negative, you embrace it because it is a part of the brand itself.

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  16. http://www.energizer.com/energizer-bunny/Pages/bunny-history.aspx

    Engergizer's motto is "Keep going", I chose this slogan personally because I believe it can send out positive mindsets and actions. I know this relates to batteries having energy but to me, this includes some standards such as confidence, goals, and expectations. Also, I really like the pink fuzzy bunny that always goes across the television screen. :) Anyways, this slogan seems to be great whenever you need a little upbeat in you.

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  17. I like the Geico slogan that states "Its so easy a caveman can do it". The slogan is almost automatically associated with Geico. It is simple and easy to understand. Also the humorous commercials that go along with it are appealing to children as well.

    http://www.nysportsjournalism.com/storage/GeicoCaveman.jpg?__SQUARESPACE_CACHEVERSION=1256716704972

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  18. I like the Kix cereal slogan, "Kid tested, mother approver." It tells us that it tastes good and that it's good for you.

    http://www.slashfood.com/2008/05/24/health-value-of-cereal-inversely-related-to-how-heavily-its-mar/

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    1. I agree. The brand Kix tastes good while still delivering the important nutrition kids need.

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  19. Even though Abercrombie & Fitch logos have no words, I think they are moving. As many of you know, the CEO only wants young, skinny and beautiful women and men to buy his clothing. And even though this is wrong, Abercrombie still sells their clothing; however, people are getting tired of seeing skinny women on bags, ads and billboards. So, people tried to tarnish Mark Jeffries's (the CEO's) reputation. First, you-tubers gathered all their Abercrombie clothing and handed them out to the homeless. And now, professionals are making mock Abercrombie ads with healthy-sized women instead of the stick-skinny, stereotypical models. They call themselves "Attractive & Fat" and I think it shows how 'fat' women can be just as beautiful.
    These pictures are posted on the Huffington Post, and the article that comes with these pictures is very moving and inspiring.
    http://www.huffingtonpost.com/2013/05/20/fat-abercrombie-ads-photos_n_3308199.html

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