Advertisers Know the Power of Words

Find an advertisement that depends on words for its success, and post it here on our blog (you'll need to have accepted my email invitation to become an author on our Blogger blog, We B' Steady Bloggin', which I sent to your kinkaid.org email address on 8/26). Look for ads that use as few words as possible and yet exploit each one. Then explore the ad choices your peers posted, and choose two different posts to comment on why or how the word choice in the advertisement is powerful.

NOTE: In order to find ads that haven't been thought of and already posted by your peers, think about the products/consumables you use and/or love, hate, desire, etc., and search online for these images. An easy way to capture the image is to take a screen shot of it -- command+shift+4. Make sure you cite the source of the image. If you are having trouble finding ads online, then go through your magazines at home and bring print ads into class to share with your peers. 

image taken from this website

Find No Ceiling

As a writer, you should try everything. Whatever it takes to get the words on the page. Write at home. Write in the office. Write in coffee shops. Write lying down. Write standing up. Write commuting. Write with music. Write in silence. Draw up outlines. Burn them up! Believe in magic. Believe in science. Research. Make things up. Swear. Find high ceilings. Find no ceiling. Face the window. Face the wall. Mismatch your socks. The [piece of writing] you start with may not be the [piece of writing] you end up with. And that's fine. That's ideal, in fact.

--Bill Cheng, author of Southern Cross The Dog, as quoted in July/August 2013 Poets & Writers magazine.

Click on the following link (links are in light grey type) to read the opening from Bill Cheng's first novel, Southern Cross The Dog. Note the nouns he uses. Comment on three nouns that you think are the most powerful, the most precise, the ones that create the clearest pictures. Explain at least one of your three choices in more detail.